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Activision Rakes in $5.1 Billion Just From Microtransactions in 2021

Activision Blizzard hit a new record in sales for 2021 topping over $5.1 billion in microtransaction purchases alone. This helped the company achieve an all-time high revenue of $8.804 billion.

The company, which has recently entered into a buying agreement with Microsoft, made most of its money through in-game purchases across its various games. This includes console games such as Call of Duty, PC games like World of Warcraft and even mobile games like Candy Crush. Microtransactions made up 61% of Activision Blizzard’s total $8.8 billion net bookings.

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Activision Blizzard has been struggling to sell last year’s Call of Duty Vanguard game. However, even with the slow sales from the shooter, the company has recorded bigger figures than ever before. This is most likely carried by its free-to-play shooter Call of Duty Warzone which gets a popularity boost around the launch of a new COD game.

With these high numbers, Activision Blizzard is clearly worth all that $70 billion Microsoft is spending to purchase them out. Of course, that deal is still in limbo as we wait for the FTC to approve the sale. Until then, Activision will act as an independent company and carry on raking in the money as they have been doing for years.

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Marco is the owner and founder of GLITCHED. South Africa’s largest gaming and pop culture website. GLITCHED quickly established itself with tech and gaming enthusiasts with on-point opinions, quick coverage of breaking events and unbiased reviews across its website, social platforms, and YouTube channel.

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