Activision says Call of Duty: Modern Warfare 3 is seeing all-time high player engagement and has broken records after its “historic launch”. This comes despite the game’s nasty backlash and all-time low review scores.
The publisher claims that Modern Warfare 3 has seen “more hours per player overall” than 2019’s Modern Warfare and last year’s Modern Warfare 2. It also boasts that the game’s new Zombie mode is the “most engaging third mode in MW history”.
While Activision claims the success of Modern Warfare 3 is at a record high, the publisher hasn’t shared any figures to back this up. There are zero sales numbers, player count figures or revenue-generated stats to look at.
Last year, Activision quickly announced the success of Modern Warfare 2 by stating the game topped $1 billion in sales within the first ten days. However, this year’s publicity statement was met with no sales figures at all. Traditionally, Activision hasn’t shied away from detailing its financial gains through the series until Modern Warfare 3.
There’s likely a reason behind this. Physical sales of Modern Warfare 3 were down 25% in the UK compared to Modern Warfare 2. So in a way, Activision says Modern Warfare 3 is the most engaged game in the Modern Warfare series but that doesn’t mean it has sold well. It just means the people playing the game are doing so for longer periods of time.
Player engagement also doesn’t translate to a game’s success. We have seen in the past how games which boast millions of active players are quick to drop to a low player count. Even the live service giant Destiny 2 recently saw an all-time low player count.
Activision hopes to keep players engaged with seasonal content. The first Modern Warfare 3 Season 1 update is expected to arrive on 6 December.