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Analyst Hopes GTA 6 Costs $100 So Companies Can Increase Prices Too

A video game analyst says that selling Grand Theft Auto VI for $100 would be a turning point for the industry, which could lead other companies to also increase video game prices beyond $70. The analyst says that amid global inflation and rising triple-A development costs, $100 price tags would be a welcome change.

The report comes from Matthew Ball of Epyllion, who released his State of Video Gaming in 2025 document. The report touches on many things in the industry, including growth over 2024, the lack thereof, and what we can expect in the months ahead. It is full of stats and graphs and is free for anyone to read.

One statement from Ball in the report says there’s “hope” that GTA 6 sells for $100 so that other companies can follow in suit and also raise video game prices beyond their current $70 price tag. The report suggests that companies are holding back on these price hikes and waiting for Take-Two to announce the price for GTA 6 first.

Reports claim that Take-Two has already evaluated the possibility of selling Grand Theft Auto 6 for more than $70. The publisher will use the unprecedented excitement around the game to bump up the price to $100 as gamers won’t care what the price of the game is. Take-Two believes GTA 6 will sell like hotcakes regardless of the asking price.

Rumours suggest that GTA 6 won’t actually cost that much. It is reported that the game would retail for the standard $70 with various special editions costing around $100. However, this isn’t confirmed yet.

Video game prices did surge back in 2020 when the current generation of consoles was released. We saw most publishers raise prices from $60 to $70, which also saw special editions increase by $10. Nintendo is expected to raise game prices this year too with the Switch 2. The company will release first-party games at the new $70 price point.

Is the world ready for $100 games? While Matthew Ball has a fair point about rising development costs, video games are a hit or miss at times. Some games could easily deliver the polish and experience you would expect for $100. However, then we could get Concord situations where gamers are asked to pay $100 for lacklustre live-service titles. It is a tough situation.

Keep in mind that a $100 game in South Africa would work out to around R2500 for a digital game and more for retail. This move would no doubt affect how players spend money and it could ultimately see the end of our already-dying local retail industry.

Source: Epyllion

Marco is the owner and founder of GLITCHED. South Africa’s largest gaming and pop culture website. GLITCHED quickly established itself with tech and gaming enthusiasts with on-point opinions, quick coverage of breaking events and unbiased reviews across its website, social platforms, and YouTube channel.

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