Electronic Arts has announced that it is ending support for Apex Legends Mobile and cancelling all development on Battlefield Mobile too. Sadly, Battlefield Mobile never made it to launch. In fact, the game has been in development since 2021 but EA struggled to get it off the ground after months of a soft launch. The game was being developed by Industrial Toys, the studio headed by Bungie founder CEO Alex Seropian. EA acquired Industrial Toys back in 2018.
Apex Legends Mobile, on the other hand, was released just under a year ago in May 2022. The game was available on the App Store and Google Play Store for iOS and Android devices.
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According to EA, Apex Legends Mobile didn’t meet the company’s expectations and its release and content fell short of the bar set by its developer, Respawn. In a statement, EA says:
At Respawn, we aim to provide players with games that are consistent. Following a strong start, the content pipeline for Apex Legends Mobile has begun to fall short of that bar for quality, quantity, and cadence. It is for this reason, after months of working with our development partner, that we have made the mutual decision to sunset our mobile game. Although disappointing, we are proud of the game we launched, are grateful for the support of the Apex Legends community, and are confident that this is the right decision for players.”
Apex Legends Mobile was developed by a separate team at Respawn. The game aimed to be the on-the-go version of its popular battle royale shooter. Some of its development was outsourced to Tencent’s Lightspeed and Quantum Studios, the same studios that work on PUBG Mobile.
Sadly, Apex Legends Mobile was a standalone game which is mostly why it struggled to gain traction. Players could not copy progression over from the console and PC versions. The mobile game had its own battle passes, cosmetics and progression system.
As for Battlefield Mobile, EA claims that the company’s strategy has changed since the development of the mobile game kicked off.
“As the industry has evolved and our strategy to create a deeply connected Battlefield ecosystem has taken shape, we decided to pivot from the current direction to best deliver on our vision for the franchise and to meet the expectations of our players.”
Source: EA Blog
