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Apple Confirms Generative AI is Coming to iOS and Mac This Year

While Microsoft is already pushing its AI implementation across Windows and Office platforms, Apple hasn’t said much about the future of AI at the company. We have heard reports that AI is coming to iOS and Mac in the future but nothing from the horse’s mouth. Tim Cook has now officially confirmed that generative AI is being worked on and Apple is expected to showcase this tech sometime this year.

During Apple’s most recent quarterly earnings call on Thursday afternoon, CEO Tim Cook mentioned that the company is working on generative AI software features that will be implemented across its ecosystem soon. He says the features will be arriving “later this year”.

This aligns with previous reports that claim iOS 18 would be one of the biggest software updates from Apple since its overhaul to iOS 7 back in 2013.

“As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year,”

While analysts tried to get more information out of Tim Cook regarding these Apple generative AI features, the CEO refused to share specific details:

“Our M.O., if you will, has always been to to do work and then talk about work, and not to get out in front of ourselves. And so we’re going to hold that to this as well. But we have got some things that we’re incredibly excited about, that we’ll be talking about later this year. Let me just say that I think there’s a huge opportunity for Apple with generative AI and with AI, without getting into many more details or getting out ahead of myself,

Apple is expected to showcase iOS 18 and the next iteration of macOS during its WWDC event in June. The press showcase will likely play host to a full reveal of these new AI features and what users can expect from the future of Apple AI. Of course, the software will only launch much later around September/October.

Marco is the owner and founder of GLITCHED. South Africa’s largest gaming and pop culture website. GLITCHED quickly established itself with tech and gaming enthusiasts with on-point opinions, quick coverage of breaking events and unbiased reviews across its website, social platforms, and YouTube channel.

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