Apple is set to release its iPhone 13 range in the US this week. The phones are expected to land in South Africa on 8 October and if you’re not sure what they do and how “different” they are from last year’s phones then Apple has you covered. In a new seven-minute video, the company runs through all the new features and improvements found on this year’s iPhone range. This includes a deep dive into the most dramatic new changes to the iPhone 13 – the camera systems.
Of course, this video is heavily scripted to the point where much of it comes across as a sales pitch. That doesn’t mean it isn’t fun to watch. There’s a lot of “Apple” flair to enjoy here including some specs of the devices, and a whole scene dedicated to showing the phone’s durability. Be it tossing the device into the sand or pouring ice tea onto it.
A big focus on this year’s iPhone 13 range is the camera system. In specific to the Cinematic Mode. The video includes a full two-minute skit showcasing this new feature in action as the Apple representative films a video while focusing on a person in front of the camera. The background of the video is blurred out at first and then shifts focus to the background while blurring the front.
Apple says this Cinematic Mode allows users to create Hollywood-like movies and content. The camera system focuses on objects, people and pets. You can then take your video after it has been recorded and edit what objects you want to be the main point of focus. This works similar to Apple’s Portrait Mode photos.
If you really don’t know what is new on the iPhone 13 range then give the video a watch below. It may teach you something new. We will keep you updated on the South African iPhone 13 launch plans and pricing as soon as they are announced.