Apple has reportedly scaled back its production on the upcoming (and very expensive) Vision Pro headset. According to the Financial Times, Apple originally planned on producing one million Vision Pro headsets in 2024 but has since reduced this number down to the low 100,000s.
While many would think the price is to blame for this, it is actually not entirely the case. The report claims that the manufacturing process of the Apple Vision Pro is quite complex. Not only are the parts very expensive and hard to find but the device isn’t easy to assemble either. As a result, Apple simply won’t be able to meet its 1 million unit demand.
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So instead of making and hopefully selling a million Apple Vision Pro units, the company is now targeting just under 150,000 units in 2024. Whether or not the demand will meet the supply is unclear yet. Apple plans on rolling out Vision Pro in certain regions throughout the year with no set release date other than “early 2024 in the US”.
One report claims that Apple will only make 150,000 Vision Pro units next year. However, another report claims this number is even lower at 130,000. Definitely a far stretch from Apple’s original one million.
The company has yet to announce its release plans for the Apple Vision Pro. During the WWDC event last month, Apple showcased the tech during its “one more thing” segment and claimed it would release in the United States first and in other countries throughout 2024. Apple is also reportedly working on a cheaper version of the tech which hopefully will cost substantially less than $3,500.
“Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice.
Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space.
The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real-time.”
Source: FT
