Apple is looking for ways to implement new ads into iOS by incorporating them into more pre-installed apps on your Apple devices. According to a new report from Bloomberg, Apple is currently testing ads in Maps search which could potentially show off restaurants, stores and other nearby businesses that pay Apple to monetize their brands on the platform.
Now if you’re upset about this then don’t be. In fact, Apple already does this across certain apps already. The App Store, for example, lets developers pay Apple to have their app promoted on a search page when searching for a similar app. If you search “PUBG” for example, Free Fire would pop up at the top of the results.
The report claims that Apple would potentially let businesses pay for a similar service on the Maps app. This means their business would appear at the top of search results when users type in certain things. For example, a search for KFC would show an Mc Donalds ad.
Mark Gurman, who reported on this finding claims that Apple will also expand ads to the “Today” tab and app downloads pages in the App Store. These ads will reportedly show up as larger cards with the word “Ad” placed beneath the app’s name. The same is said to happen in the Podcasts app and Books app. Ads will show users certain recommendations depending on their search results.
There’s also news of ads arriving in Apple TV Plus. Gurman says that Apple could be looking at a low-cost tier for Apple TV Plus that would support ads. This is similar to both Netflix and Disney+’s new ad-supported tiers. What this means is that users will pay less for the service but ads will play during, before and after watching TV shows and movies.
Apple’s move to incorporate more ads into iOS and its services makes sense for its business. The company recently reported 238% growth in its advertising business in 2021. This growth came after Apple released ways to disable ad tracking and personalized adverts on its platforms. When a user disables tracked adverts, Apple then controls what ads they see on their device.