Up to last night, the latest DC film was simply titled “Birds of Prey”. Sure, it had a longer (and the Fantabulous Emancipation of One Harley Quinn) for those who cared but for anyone who did not know what it was about, one would think the movie was an animal documentary based on killer birds from around the world. Warner Bros is hastily trying to get people to go watch the movie after the horrendous opening weekend that saw it make less than half its predicted box office opening. The studio has gone as far as changing the film’s name to “Harley Quinn: Birds of Prey” in an attempt to get the message across that it is indeed a DC movie.
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According to various American movie houses, the film is now listed as “Harley Quinn: Birds of Prey”. It is unclear yet whether or not this change will affect other cinemas like the ones in SA, but don’t be surprised if you see the name change the next time you are in the mall or booking online.
Changing the film’s SEO in real-time is a risky movie but it may prove effective. Moviegoers may see the title and move onto something else but the name “Harley Quinn: Birds of Prey” sounds a lot better in your head and comes across as a fully-fledged super (villain) movie. Given the film’s R18 rating, you would think adult fans would know that “Birds of Prey” (along with a poster of Harley) was a DC film but it seems it is not working as well as Warner Bros. hoped. Let us wait and see how Harley Quinn: Birds of Prey holds up in the box office now.