Diablo Immortal False Advertising Investigation Law Firm
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Diablo Immortal Being Investigated for False Advertising

Blizzard Entertainment’s free-to-play game Diablo Immortal is currently being investigated by a law firm for false advertising. The law firm, Migliaccio & Rathod, specifically specialises in class-action lawsuits so Blizzard could have a bit of trouble on its hands.

The law firm is focusing its investigation on a specific item in Diablo Immortal: the Legendary gem, Blessing of the Worthy. The gem could be acquired via various in-game bundles that could cost up to $100. Basically, at upgrade level one and two the item description would mention that it would grant players a 20% chance to do damage worth 12% of a player’s maximum life. Once upgraded to level three, though, the description originally changed to read that it dealt damage based on the player’s current life and not their maximum life.

READ MORE – Diablo Immortal Battle Pass Glitch Supposedly Costing Players Millions of XP

As you can imagine, damage output calculated by a player’s current life makes the item far less useful in battle. If a player is low on life, the bonus damage dealt by the gem wouldn’t be nearly as effective. Blizzard would later adjust the item description, mentioning that the description for the level three upgrade was the correct one. The descriptions for level one and two would also be changed accordingly.

However, plenty of players had already spent a good amount of time (and money) purchasing and upgrading the gem then using it based on the initial, unchanged descriptions of level one and two, so when they got to level three, they were in for a surprise. When the description change was announced back in October 2022 by Diablo Immortal‘s community managers on Reddit, players were quick to call Blizzard out and even questioned if it was legal.

Migliaccio & Rathod argues that Blizzard took the money from players based on the original item description and then changed the description afterwards, which counts as false advertising:

“Rather than offer refunds or some form of compensation, Blizzard has instead responded to the Blizzard community by stating that they will change the item’s text description to reflect its actual effect, at level three. This practice essentially amounts to a bait-and-switch, since a purchasable item was advertised with one effect that players wanted and ended up with something completely different.”

The controversies surrounding Diablo Immortal have only piled on and many of them already started before the game was even out. The game was announced back in 2018 to a swift backlash from the community, criticising Blizzard’s decision to make a free-to-play mobile game in the series instead of a new mainline entry, which would be unveiled a year later as Diablo 4. Certain unethical practices surrounding mobile games were also brought to light and how that would impact Diablo Immortal.

Turns out most players were right. Diablo Immortal launched with a host of questionable monetisation choices including egregious microtransactions. In fact, players did the calculations and it would cost you over a million rand (or just over $100,000) to fully max out your gear. Despite all the issues, the game still managed to rake in $50 million in its first month.

Source: Migliaccio & Rathod

Editor-in-Chief of Nexus Hub, writer at GLITCHED. Former writer at The Gaming Report and All Otaku Online. RPG addict that has wonderful nightmares of Bloodborne 2.

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