Blizzard Entertainment’s mobile game Diablo Immortal reportedly managed to rake in almost $50 million in its first month alone, with around $1 million being spent every day on the game’s microtransactions. Despite its backlash, Blizzard’s mobile RPG can be considered somewhat of a financial success for the company.
The sales data comes from MobileGamer.biz which compiled information from Appmagic, tallying the mobile game’s earnings. Diablo Immortal apparently brought in $48.9 million, even after Apple and Google’s 30% cut from sales made on the App Store and Google Play. This means that overall spending on Diablo Immortal is much higher than $50 million.
In the same report by MobileGamer.biz, it was revealed that Diablo Immortal peaked 10 days after launch on 11 June, when it raked in $2.4 million in just one day. More than 10 million players have downloaded Diablo Immortal so far – and it has yet to launch in other territories. The game was delayed in certain parts of Asia to 7 July, while it still remains indefinitely delayed in China, the country that’s likely to be the biggest market for the mobile title.
Despite the lucrative financial earnings, Diablo Immortal remains a highly controversial title in Blizzard’s library. The game was panned for its egregious microtransactions and predatory pay-to-win model from fans and media, gaining poor critical reception across both its mobile and PC counterpart. With a 0.2 rating for its PC version, it currently holds the title for the lowest-rated user score in Metacritic history, beating out Blizzard’s own Warcraft III: Reforged and and Madden NFL 21.
The upcoming mainline entry Diablo IV has been confirmed to contain microtransactions, but Blizzard Entertainment promises that players won’t be able to buy power with real money as they will be strictly for cosmetics and paid expansions.
Diablo Immortal is currently available on mobile and PC.