Disney Plus has announced yet another price hike set to hit the platform in the next month. Disney Plus in the United States will increase across its various subscriptions by $3. The company has also reported a massive slump in users across its Hotstar platform which includes the majority of Africa and India.
First off, the price hike for Disney Plus thankfully, doesn’t include South Africa. We already got a price bump a few months ago which saw the service increase slightly by R30 from R109 to R139. The annual service increased to R1390 too.
The United States and Canada platform is going up though. The ad-free Disney Plus plan will cost $13,99 from $10,99 and the Hulu plan is going up to $17,99 from $14,99. The ad-supported plans are not changing. These price adjustments will go into effect on 19 October.
Disney is also launching a new $19,99 ad-free bundle which includes both Disney Plus and Hulu. The bundle goes live on 6 September and offers both platforms at a discounted rate. It is too early to tell whether or not these price hikes will affect the US and Canada user base. Disney recently lost a small number of subscribers 46.3 million down to 46 million.
The company also confirmed that in 2024, it will start cracking down on password sharing. Similar to Netflix, Disney will prevent users from sharing their Disney Plus password with members outside of their family. There are no details yet on whether or not Disney will offer discounts for password sharing similar to Netflix.
Outside of the United States and Canada, Disney has reported a massive loss of 12 million subscribers. These users have dropped off its Hotstar platform. One of the main reasons for the slump is due to Disney losing its streaming rights to the Indian Premier League (IPL) last year.
So at the moment, the company is losing subscribers in some regions and gaining others elsewhere. However, given the password-sharing news and the price hike, it will be interesting to see where Disney lands up by the end of Q4.
Disney Plus is quite an expensive platform in the United States and Canada. Then again, I wouldn’t mind paying that considering the difference between our crappy version and the mainstream platform in those regions. $13,99 is definitely a bargain for IMAX format movies and proper surround sound format.