EA Rebranding FIFA

EA is Considering Rebranding The FIFA Name

Electronic Arts may be getting ready to change the FIFA name into something new, according to the company. EA has developed FIFA titles for well over two decades now, but this is the first time that they’ve seriously considered rebranding their popular football series, though they haven’t mentioned what they’ll change it to yet.

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In a recent press release, EA briefly stated that they were looking into renaming their global football games, including FIFA:

“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”

The rest of the press release detailed FIFA 22‘s massively successful launch, which saw over 9.1 million players join the game and 7.6 million Ultimate Team squads created. More impressively, over 460 million matches have already been played. This is already a testament to the FIFA brand and name having massive power in EA’s favour, so it will be interesting to see what EA rebrands the series to next. Konami previously rebranded their own well-received Pro Evolution Soccer franchise to eFootball as well, though this shift was meant to shift the series in a more online-focused space – something that, evidently, hasn’t worked out too well for them yet.

That said, FIFA 22 may have just been the breath of fresh air that the series needed. In our 8.5/10 review, we praised its new technology, improvements and mechanics, stating:

“FIFA 22 feels like the upgrade we have been waiting for and with Hypermotion Technology now in place we can look forward to a new engine soon. For now, the improvements to Career mode and commentary, the incredible visuals and all the new animations and gameplay flow, FIFA 22 has a refreshing feel to it.”

FIFA 22 is currently available for PS4, PS5, Xbox One, Xbox Series X/S, PC and Nintendo Switch.

Source: PlayStation Universe

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Editor-in-Chief of Nexus Hub, writer at GLITCHED. Former writer at The Gaming Report and All Otaku Online. RPG addict that has wonderful nightmares of Bloodborne 2.

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