Embracer Group took the spotlight in the gaming industry when it purchased Square Enix’s Western studios, including acquiring the rights to IPs like Tomb Raider and Deus Ex. However, the company’s buying spree continues as it recently announced an acquisition of The Lord of the Rings and The Hobbit IP, among many other recent purchases.

This week, Embracer Group announced that it would not only be acquiring The Lord of the Rings and The Hobbit creative IP that would give it rights to video games, tabletop, film and more, but it also acquired Limited Run Games, karaoke technology company Singtrix, peripheral manufacturer Gioteck, and a number of game studios such as Tripwire Interactive, Tuxedo Labs, Tatsujin and Bitwave Games.

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Embracer Group also revealed that it had made one more games-related acquisition, but couldn’t disclose any information yet. It teased that the unknown purchase “is in the range of being among either third or fourth largest of the transactions.”

By far, the biggest purchase was for The Lord of the Rings and The Hobbit IP, which circulated the gaming world over the past few decades under numerous studios from EA to Warner Bros. Games. Of the few Middle-earth games currently in development – including a newly announced title from Private Division and Weta Workshop – fans can expect to play The Lord of the Rings: Gollum sometime soon, though that has been delayed indefinitely for now.

Embracer has opened up its 11th operating group called Embracer Freemode, which will likely handle all physical media and hardware as Limited Run Games, Gioteck and Singstrix have all been acquired under the group.

Embracer Group’s Crystal Dynamics is working on the next major entry in the Tomb Raider franchise, while Eidos Montreal is rumoured to be working on its next project too, which might be a revitalisation of Deus Ex.

Source: GameSpot