Epic Games is asking TikTok users to create the next great Fortnite dance emote. The contest is now live and lasts until the end of the week where users can submit their own dance move to TikTok with the hashtag #EmoteRoyaleContest. The winning dance will be brought into the game as a new emote.
It seems that Epic Games is trying hard to get the game’s popularity back on track after it has seen a substantial drop in growth in the past few months. Last week the company revealed a new set of “Icons” skins including a Ninja version that would see players spend money on a skin that represented the famous Mixer streamer.
— pokimane (@pokimanelol) January 18, 2020
The Fortnite TikTok dance contest also ushered in two new creator tie-ins. One being an emote based on Jordan Fisher, an actor and Fortnite esports host. The other being a Pokimane dance move. She is the 10th-most-followed streamer on Twitch. According to Pokimane, she created a dance move herself last weekend and Epic Games approached her to feature it in Fortnite.
This is not the first time Epic Games has hosted a user-created dance contest. Back in 2018, the company took to Twitter, Facebook and Instagram to look for its new dance move by asking users to submit their best Fortnite dance emote. The company needs to be careful how they deal with this sort of thing as they have dozens of pending lawsuits where dance creators are suing them for using their moves without consent. This includes the “floss dance” as well as “Gangnam Style” by the popular artist Psy.