Get ready to see a lot more annoying influencer ads on your Instagram apps. Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories.
This means you will start seeing these influencer ads on the app, among other sponsored ads too. Yes, whether or not you follow them, they will be there. The announcement detailed the new changes stating that
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[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”#FF3A00″ class=”” size=”21″]”Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. Branded content is an evolving ecosystem. As we’ve worked to build the right tools for both business and creators involved in branded content deals, one of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies.”[/perfectpullquote]
Instagram states that 68% of people say they come to the platform to interact with creators. The new features will give these creators the opportunity to tell their stories through different mediums, even if you do not follow them.
The in-app ads are already live with feed ads being available now. Stories will receive these ads in the coming months too which will show “influencer” sponsored posts while you are tapping through your Stories feed.
Like all paid sponsored content, Instagram will label these ads as “Sponsored” or “Paid Partnership”. The experience will also be powered by Facebook’s ad campaigns which could be fed into the Instagram platform at the same time.
