LEGO and Epic Games Team Up for Kid-Friendly Metaverse Project

"As Metaverse player numbers deteriorate"

LEGO Epic Games Metaverse KidFriendly Project
LEGO and Epic Games Team Up for Kid-Friendly Metaverse Project

Despite a recent report claiming that Metaverse games are struggling to retain players, LEGO and Epic Games are moving forward with one anyway as they recently announced that they’re partnering to create a blocky, kid-friendly Metaverse project.

According to Epic Games, this ambitious LEGO Metaverse project will prioritise children’s well-being and privacy, giving parents the tools to help shape the experience. Little else is known about this undertaking, though it seems like they’re one step ahead of both Roblox and, to a lesser extent, Minecraft in trying to build a Metaverse-centric realm for kids.

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Epic Games provided a statement regarding the upcoming LEGO Metaverse project:

“The Lego Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”

As it stands, the Metaverse itself isn’t properly defined yet which has lead to the drastic drop-off in player numbers and engagement. However, large companies like Facebook and more continue to invest in the concept though it’s unclear if any of these projects will actually have a proper standing in the gaming world.

For the most part, the Metaverse and any related technology is still plagued by the stigma of NFTs which may deter players, though investors seem to be gladly pouring hope into it eventually taking off. Perhaps the LEGO and Epic Games project will change things, but there’s no evidence to suggest that it will absolutely work.

Fortnite, on the other hand, remains a tremendous cash machine for Epic Games which already consists of a sizeable base of younger players. However, this Metaverse project will probably be in direct competition with the likes of Roblox and Minecraft, so time will tell if they manage to break that barrier.

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Source: Washington Post

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