Apple

Major Apple Intelligence Features Not Coming to EU

Apple is expected to launch its AI toolset this year called Apple Intelligence. Built into the iPhone 15 and M Apple products, the feature is set to evolve Siri and offer various AI enhancements to users. However, it seems Apple might be delaying the rollout of Apple Intelligence and a number of other features of iOS 18 in the EU due to the Digital Markets Act.

Bloomberg reports that Apple may delay a number of major features when it rolls out AI later this year. These delays will mainly be around the European Union which recently implemented the Digital Markets Act.

The act essentially forces Apple (and other companies) to comply with new privacy and security agreements in an attempt to block anti-competitive business behaviour. Apple says these regulations conflict with its AI plans and compromise the integrity of the platform. In addition, the company says the DMA puts private data at risk due to its transparent nature.

Apple confirmed that these features won’t launch in the EU when the rest of the world gets them. This includes iPhone Mirroring, SharePlay, Screen Sharing enhancements and Apple Intelligence – basically the key features announced during WWDC earlier this month.

The company says it is ready to work with the European Commission in an attempt to find a solution to the problem. A statement to The Verge reads:

Two weeks ago, Apple unveiled hundreds of new features that we are excited to bring to our users around the world. We are highly motivated to make these technologies accessible to all users. However, due to the regulatory uncertainties brought about by the Digital Markets Act (DMA), we do not believe that we will be able to roll out three of these features — iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence — to our EU users this year.

 

Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security. We are committed to collaborating with the European Commission in an attempt to find a solution that would enable us to deliver these features to our EU customers without compromising their safety.

 

Marco is the owner and founder of GLITCHED. South Africa’s largest gaming and pop culture website. GLITCHED quickly established itself with tech and gaming enthusiasts with on-point opinions, quick coverage of breaking events and unbiased reviews across its website, social platforms, and YouTube channel.

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