Marvel Studios boss Kevin Feige says people will never get tired of comic book movies. Ever since Disney and Marvel Studios established the Marvel Cinematic Universe, comic book movies have grown to become the most popular and financially lucrative types of movies on the market. Feige believes that comic book movies are here to stay and Marvel Studios is in a position where it can leverage a lot of source material from its publishing history to keep that train moving.
Speaking on The Movie Business Podcast with Jason E. Squire, Feige talked about the cultural impact of comic book movies and how cinema has evolved to accomodate several kinds of adaptations. He compared comic book movies to novel adaptations, which evidently weren’t a fad that simply faded out after Gone With The Wind.
Feige spoke about the legacy of comic book movies and being confronted about its longevity when he first started working at Marvel Studios:
“I’ve been at Marvel Studios for over 22 years, and most of us here at Marvel Studios have been around a decade or longer together. From probably my second year at Marvel, people were asking, ‘Well, how long is this going to last? Is this fad of comic book movies going to end?'”
Feige didn’t really understand the question since he sees comic book movies as no different to novel or book adaptations that were around for decades and are still around today:
“I didn’t really understand the question. Because to me, it was akin to saying after Gone With The Wind, ‘Well, how many more movies can be made off of novels? Do you think the audience will sour on movies being adapted from books?’ You would never ask that because there’s an inherent understanding among most people that a book can be anything. A novel can have any type of story whatsoever. So it all depends on what story you’re translating. Non-comic readers don’t understand that it’s the same thing in comics.”
Marvel Studios understands more than any other company that source material can be bent to form new stories and adventures. Feige explains that they can make “any type of movie that shares two things: the Marvel Studios logo above the title and a seed of an idea from our publishing history.”
Marvel is pushing ahead with Phase 5 of the MCU starting with Ant-Man and The Wasp: Quantumania. Plans for Phase 6 have already been outlined, culminating in Avengers: Secret Wars.
Source: The Movie Business Podcast