Microsoft is spending a lot of money trying to get the Activision Blizzard purchase approved by the CMA. So much so that the company has even booked full-page adverts in large newspapers around the world including the Financial Times and Daily Mail.
The campaign focuses on the number 150 million. That is the number of players Microsoft claims will have access to Call of Duty upon the approval of the Activision Blizzard acquisition.
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Here’s a look at the current full-page ad spotted in the Financial Times and Daily Mail.
The marketing campaign even has its own webpage where users can catch up on the steps Microsoft has made to spread the Call of Duty series across multiple platforms.
The page follows the same “Call of Duty for 150 million more players” approach saying “more games, for more players, on more platforms”. There’s even a video where Microsoft Vice Chair and President Brad Smith pleads the message to visitors.
The page also includes links to a handful of documents where Microsoft details the gaming industry, its promise and some stats for users to consider with this whole Activision Blizzard circus. The links include quotes, promises made to Nintendo and a photo gallery of Brad Smith standing awardkly next to a presentation board.
The whole marketing campaign comes across like a political plea for votes at this stage. Microsoft has done absolutely everything in its power to lay the groundwork for this sale. However, it is just a matter of time now before we hear whether or not it will be blocked or approved by the European Commission.
You can visit the site here to go through all the technical aspects of the sale and Microsoft’s plea for approval.