Monster Energy, the popular energy drink brand, is threatening legal action against a game developer over the use of the word “monster” in one of its game titles. As it turns out, if you’re a game studio and plan to use “monster” in your game title, you might be facing a lawsuit from the energy drink company since, you know, it apparently invented that word. Monster Energy is going after a developer called Glowstick Entertainment because the title of its game is Dark Deception: Monsters & Mortals.
Glowstick Entertainment founder Vincent Livings recently revealed that Monster Energy was threatening legal action against him and the company over of the use of the word “monster” in the title of its PC game, Dark Deception: Monsters & Mortals. According to Livings, Monster Energy is worried that the word might confuse players into thinking that the energy drink is somehow related to the game.
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Legal communications from Monster Energy were also shared by Livings stating that Glowstick Entertainment will never be allowed to make another game with the word “monster” in the title or sell any product that uses the colours green, white and black. Apparently, Monster Energy thinks it invented colours as well.
According to previous reports, this isn’t the first time that Monster Energy has gone after a game developer over the use of that word. Ubisoft allegedly came under fire from the energy drink company for Immortals: Fenyx Rising, which was originally titled Gods & Monsters before the intervention. However, this report has since been disputed by Ubisoft developers who claim that the name change was due to the team wanting to feature the main character’s name in the title (Fenyx).
Unfortunately, issues like these persist in the gaming industry. It’s only a matter of time before Monster Energy discovers Capcom’s Monster Hunter series and believes it’s about people going on the hunt for energy drinks in the forest.
Source: Vincent Livings