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NBA 2K21 In-Game Ads Were “Not Meant To Run” Says 2K Games

Yesterday we reported on the intrusive NBA 2K21 in-game ad that appeared for some gamers. The Oculus Quest 2 advert popped up in a pre-game video for MyTeam Season 2. In addition, users were forced to watch the advert before the next section of the game would load. 2K Games issued a statement claiming that the ad was not meant to run and the issue will be fixed in future episodes.


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The official statement reads;

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”#FFE133″ class=”” size=”21″]”As many are aware, in recent years ads have been integrated into 2KTV segments,” The statement reads. “Yesterday’s 2KTV ad placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction. This will be fixed in future episodes. Thanks for your continued feedback.”[/perfectpullquote]

We don’t know where the ad came from or what the true intention was by implementing it into the game. It is not as if YouTube linked into NBA 2K21 randomly and started showing off the ad. This was implemented by 2K Games with the intention to advertise a product in-between certain load times.

2K Games claims the NBA 2K21 ad was not meant to run as part of the pre-game introduction. However, the publisher did not share where it was meant to be instead. This has no doubt sent warning signs to the community that the game is indeed a platform for monetization, apart from the microtransaction-filled game modes. Will we see more of these ads in the future? We don’t know. Regardless, 2K Games should be more transparent when it comes to this sort of thing.

You can watch the advert video down below.


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Marco is the owner and founder of GLITCHED. South Africa’s largest gaming and pop culture website. GLITCHED quickly established itself with tech and gaming enthusiasts with on-point opinions, quick coverage of breaking events and unbiased reviews across its website, social platforms, and YouTube channel.

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