Netflix is aiming to be the Netflix of Gaming much sooner than we are all expected. Over the past few weeks, reports have surfaced that the streaming giant is expanding in the gaming industry and looking to offer a new gaming bundle for subscribers. The first report came to light last week where insiders claimed that Netflix was hiring executives to oversee a gaming-orientated division. In addition, the streaming provider was considering a bundle of games similar to Apple Arcade.
The latest report suggests that Netflix is ramping up to release a specific gaming tier that will offer licensed Netflix IP games as well as titles commissioned from indie studios just for the service. The company has chosen not to include ads in the games offered as part of the service.
Axios reports that Netflix might be ready to announce its gaming service as early as next year. The service will launch shortly after its announcement. However, Netflix has yet to confirm any of the information or leaks. The streaming giant did hint at expanding into “interactive entertainment” during an interview with Polygon where they stated:
Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering — from series to documentaries, film, local language originals and reality TV. Members also enjoy engaging more directly with stories they love — through interactive shows like Bandersnatch and You v. Wild,or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re excited to do more with interactive entertainment.
This is also evident in its focus on gaming-related shows and movies including Resident Evil, The Witcher, Dota, Cyberpunk, Castlevania and more. Perhaps Netflix plans on marketing its new games through a range of dedicated shows and movies. Netflix has the platform to do so. In addition, the streaming provider already commissions studios to develop games based on its TV shows. This includes a Stranger Things game and To All The Boys.
While it does not sound like Netflix is going to release massive triple-A experiences like Halo and God of War, the provider will no doubt expand into gaming through smaller means in 2022. This will follow other subscription services like Xbox Game Pass and Apple Arcade.
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