Netflix has unveiled an overhauled TV app that has been rebuilt from the ground up to focus on the most important aspects of the platform: the content. The streaming service says the new experience will offer larger images, cleaner information, and let users get to watching content faster than ever before.
The home page on Netflix has seen the biggest change. Netflix will now showcase the most relevant content right at the top of the page, and as you scroll down, it will continue to deliver clear and informative boxes on the tailored content for you.
One big change to the home page is the top bar. Netflix has moved the menu system to the top, and you can easily access this bar by simply pressing the “back” button on your remote while on the home screen. This will automatically take you back to the top of the page and land you on the “Home” tab.
Netflix has added a new My Netflix tab to the menu system too. Here, you’ll find everything the platform thinks you’ll like depending on your viewing history while, at the same time, your lists of content that you have saved. It also includes the “continue watching” section and your notifications on upcoming movies and shows.
This redesign means that a few things have shifted around. The category system can now be found in the search menu, which is still similar to the past layout but now, the search menu has its own feed. Searches are also smarter and make use of your past tailored content feed and existing content to deliver the results you’re looking for.
Generative AI is also coming to Netflix but only through the mobile app for now. Users will be able to search for something that includes an emotion, actor, or genre, and Netflix will try and find content that fits the search. For example, searching “something funny and upbeat” will result in comedies like 13 Going on 30.
The mobile app will also get larger vertical feeds in the future that include large hovering content blocks focusing on the TV show or movie and its clear information.
Netflix says this content is expected to roll out in the coming weeks and months across the world. There’s no ETA on the launch, so if you open Netflix one day and see a new design, that means you have the refresh.
