Netflix will soon start charging people for password-sharing their profiles if they are not in the same household. The first phase of this move is now available on the platform called Profile Transfers and allows users to migrate their watch history and other information to a separate Netflix account so they can start paying for their own subscriptions.
This way, when Netflix does start charging you extra for password sharing with people who aren’t in your household, the users you kick off your subscription won’t need to start out fresh all over again.
Netflix aims to clamp down on password sharing in 2023 after it was discovered that over 100 million households abuse the feature. While the company has yet to reveal how it plans on locking users out of subscriptions they don’t pay for, reports claim that you’ll have to fork out an extra R25 per user.
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This new Profile Transfer feature is a way for users to start moving their watch history, My List, saved games, settings and personalized recommendations to their own subscription. That way, when Netflix rolls out features to lock out password sharing, you’ll easily be able to pull out your credit card and pay for your own service. You can find out more about the service here.
This new Profile Transfer feature is one of many things currently being rolled out at Netflix. On 1 November, the company will also release its new ad-tier program in the US and UK. It will then release across 10 new countries including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain. The service will be priced cheaper than other tiers but at the same time, offer ads on the platform.
Netflix says this ad-tier will include 720p/HD streams and an average of 4 to 5 minutes of ads per hour of streaming. Ads will be 15 to 30 seconds long and play before shows and movies. The company say that most content should be available on this tier. However, due to some licensing issues, certain shows and movies won’t be launched on the ad service.
Source: Netflix FAQ