Netflix Responds to Microsoft Buying Activision Blizzard

"Netflix says subscriptions work"

Netflix January 2022 2021 Netflix Free
Netflix Responds to Microsoft Buying Activision Blizzard

Microsoft’s Activision Blizzard acquisition definitely turned heads. Almost every industry related to tech, gaming and other entertainment caught wind of the purchase resulting in a ripple effect throughout businesses. While Sony has already spoken out about the venture saying the hope Acitivison games remain on PlayStation, Netflix, on the other hand, isn’t too worried about Microsoft growing in the gaming market.

Netflix COO and chief product officer Greg Peters touched on the recent purchase during his latest earnings call. Peters says that the acquisition was an exciting move and Microsoft has further endorsed the importance of a subscription model by taking Activision Blizzard under its wing.

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Peters says that Microsoft has validated a subscription-based model when it comes to video games in the industry. He is obviously referring to Xbox Game Pass and how it is set to grow once the Activision Blizzard deal is sealed and completed.

“It was exciting to see the activity in the space and I think to some degree, it’s an endorsement of the core thesis that we have around subscription being a great model to connect consumers around the world with games and game experiences. “So such an expansion would demonstrate the validity of the idea of ​​the subscription service also concerning video games.”

Netflix has also been diving into the video game industry in the past few months thanks to its dedicated Netflix Games feature. This allows subscribers to download and play certain titles from the Netflix app. These games are mostly created after popular Netflix shows but there are others amongst the batch that aren’t. The streaming service is expected to further expand this year as it attempts to grow into more casual and hardcore gaming circles.

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Source: Seekingalpha

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