We have been going on about Netflix and its gaming division for some time now. A few months back, the streaming service was reportedly hiring staff to manage this new gaming hub but little was known about it. Last week, we then reported that Netflix would completely invest in the gaming scene by outsourcing developers to make games for the platform. Now, Netflix has finally confirmed that its new gaming venture will follow Apple Arcade by offering a range of mobile games to subscribers at no additional costs.
Netflix shared an update with its investors in a monthly newsletter. The letter hinted at what we can expect to see in 2022 from the streaming service and its new gaming division.
According to Netflix, every member will benefit from these games at no additional costs at all. The gaming category will live alongside the TV and Movies on Netflix and while the service is focusing on mainly mobile games at first, they do have plans to expand further if things go to plan. It also sounds as if some of the games are based on popular Netflix original shows and movies like Stranger Things and Black Mirror.
The investor letter reads:
We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
While Netflix has finally confirmed a few details about this new gaming venture, we still have a load of questions that remain unanswered. How are these games going to be delivered to subscribers? What games are going to be available? We do know that the service has partnered with a range of producers including Shonda Rhimes to help develop games based on its original TV shows and movies. However, just how will these games look and run?
We are going to just have to wait and see. Netflix plans on rolling out these gaming plans sometime in 2022 but don’t be surprised if they shadow announce and release a game based on any of its upcoming shows and movies like The Witcher Season 2.
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