Netflix Will Stop Reporting Subscriber Numbers in 2025

Netflix has revealed that it brought in over nine million new subscribers to the streaming service in the first quarter of its fiscal year, however, the company also announced that it will stop reporting subscriber numbers in 2025 for some reason. A grand total of 269.6 million people are now subscribed to Netflix but it seems like the service doesn’t want the public to know if that number will increase or decrease soon.

During its first quarter earnings report, Netflix announced that one year from now in 2025, it will stop reporting on subscriber numbers. Netflix says this is an effort to “focus on revenue and operating margin as its primary financial metrics, and engagement as its metric for customer satisfaction”, per IGN.

Netflix co-CEO Greg Peters explained in the report:

“We’ll add a new annual guidance on a revenue range to give you a little bit more of a longterm view. We’re not gonna be silent on members as well. We’ll periodically update when we grow and we announce certain major milestones, it’s just not going to be part of our regular reporting. And we want to do all of this thoughtfully and give everyone time to transition, so we’re gonna report subscribers until Q1 of next year, which links into our new annual revenue guidance for 2025.”

While a bunch of AMC content was recently added to Netflix, it doesn’t seem like enough to keep subscriptions rolling in. As long as the streaming service can continue to deliver on fan-favourite IPs and surprise drops, such as the continued success of One Piece or shadow drops like Godzilla Minus One, it might tempt more customers to embrace a sub.

That said, the market is becoming increasingly saturated with so many streaming service options becoming available. South Africa alone is open to a number of other streaming competitors like Amazon Prime Video, Showmax and Disney Plus (that arguably offer more value for money) – that problem only gets worse when you look at the global market’s overwhelming options.

Source: IGN