According to a former Sony executive Shahid Ahmad, the PS4 was almost the last console the company worked on. These harsh criticisms of the PS3 caused issues at Sony. In a new documentary called “The PlayStation Revolution” which is set to release in September, details about the company’s difficult period reveal interesting information about Sony’s console past.
Shahid Ahmad agreed that the PS3 had a rough launch.
Ahmad claims that the PlayStation brand that emerged at the end of the PS3 lifecycle was a much more gritty, determined, focused entity. He also claims the organization was much more hubristic at the start of the generation.
Due to the missteps of the PS3 era, the stakes were high for the launch of the PS4. Thankfully, the console’s reception topped Sony’s wildest expectations.
Ahmad claims the cultural shift at PlayStation contributed to the success of the PS4. He claims Sony was arrogant at the start of the previous console generation launch.
Anyone who was around for the PS3 launch will know how rough it was for Sony. The console launched at a crazy price tag with very little games. However, the company fixed the issues, revamped its marketing campaign and by the time the slim console launched, it was one of the most popular consoles in the world. If Sony did not do that, we may not have PS4 consoles in our homes today.
The upcoming PlayStation Revolution documentary is going to be an interesting watch for fans of the brand. It will showcase the brand’s historic start right up to the PS4 and how the consoles reinvented console gaming. Check out the trailer down below. The film is set to launch in September.
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