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Sarah Bond has been promoted to President of Xbox after Microsoft recently reorganised its gaming division. Bond, who who will oversee the entire Xbox platform including most technical departments and future gaming endeavours at the company, will answer directly to current CEO of Microsoft Gaming, Phil Spencer.
As President of Xbox, Sarah Bond will manage and oversee an number of Xbox teams including devices, player and creator experience, platform engineering, strategy, business planning, business development and data and analytics.
Additionally, Microsoft Game Studios head Matt Booty has also been promoted to president of game content and studios. He will oversee ZeniMax and Bethesda, with ZeniMax leader Jamie Leder now reporting to Booty. In a memo obtanied by The Verge, Spencer said:
“Great games are fundamental to everything we do. We believe that an expanded gaming content organization — one that enables Xbox Game Studios and ZeniMax’s development studios to collaborate effectively together — will empower those world-class studios to do their best work in growing our portfolio of games players love.”
Xbox isn’t the only gaming giant that will undergo reorganising in the coming months. PlayStation CEO Jim Ryan previously announced that he’d be stepping down from his position in January 2024 after over two decades at Sony. PlayStation’s Head of Production, Connie Booth reportedly left the company too, though PlayStation has yet to confirm the report.
In related news, several Microsoft and Xbox executives, including Spencer, recently paid a visit to Blizzard’s headquarters following Microsoft’s acquisition of Activision Blizzard. Spencer told Blizzard employees that Microsoft would be listening to the needs and desires of the studio in order to strengthen their relationship and attempt to earn their trust. We have yet to see the impact Xbox will have on Activision Blizzard but hopefully it leads to plenty of positive change.
Editor-in-Chief of Nexus Hub, writer at GLITCHED. Former writer at The Gaming Report and All Otaku Online. RPG addict that has wonderful nightmares of Bloodborne 2.
