There have been a few rumours swirling around recently that SEGA is in talks with multiple companies to negotiate a possible acquisition. SEGA has now denied such rumours saying that the company is working on reviving older IPs and there are no plans for a buyout anytime soon.
SEGA has confirmed that although it won’t be up for sale anytime soon, multiple companies have shown interest in acquiring the Sonic creator. In an interview with CNBC, Chief Operating Officer Shuji Utsumi denied negotiating these deals with firms. Rumours claim that Microsoft was looking at buying SEGA out at one stage. Utsumi denied these rumours.
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Utsumi claims that SEGA has its own internal plans to grow the company. He said that following the success of both Sonic the Hedgehog movies at cinemas, SEGA is looking at bringing more of its properties to the big screens. We already know that SEGA is producing a Knuckles TV series which aims to pave the way towards the third Sonic the Hedgehog movie.
“Many companies are interested. We feel honored. We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen.”
SEGA is also looking to revive dormant IPs and is focusing on growing its library by purchasing other franchises. The company recently bought out Rovio, the team behind the Angry Birds franchise.
SEGA does have several unannounced and announced projects in development. These include the upcoming Persona 3 Reload, the rumoured Persona 6, the third Sonic the Hedgehog movie and more.
So as it stands, SEGA isn’t being bought by anyone. If Microsoft was after the company, SEGA ultimately refused the deal and decided to remain independent.
Source: Dexerto
