Even though Sony has yet to update its 2020 Bravia lineup with its promised features, the company is already looking into the future at a brand-new range of televisions. Unlike last year’s X900H and Z8H which the company promised to update with 4K 120Hz and VRR, the 2021 Sony Bravia range will arrive with all those features already available at launch. We can only hope Sony sticks to their word and fixes the 4K 120Hz blur on the X900H and adds VRR.
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In 2021, Sony plans on releasing a range of new Bravia TVs which all support 4K at 120Hz, VRR, ALLM and eARC out of the box. This includes a range of 8K and 4K OLED and LED televisions. These new sets will include what Sony is calling “cognitive intelligence” which is powered by their new XR chip. Sony claims the new chip goes beyond traditional signal processing and even artificial intelligence.
“While conventional artificial intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike — something that conventional AI cannot achieve.”
The new XR processor is also quite impressive. According to Sony, it can produce a new “Sound-from-Picture Reality” which they claim can align the position of the sound with the images on the screen to offer a uniquely lifelike experience. Both Master Series TVs also include a new sensor that detects the colour and ambient lighting in your room. It then adjusts the colour temperature of the TV to balance this all. This is similar to Apple’s True Tone feature on its iPhone range. Of course, users can easily disable this. I know I would.
Sony has also worked hard to create an OLED display on specific models which is brighter than last year’s A8h. However, they have yet to share the exact specifics of the nits. For those who don’t know, OLED displays on TVs still can’t match the brightness of LCD and LED displays. Hopefully, this new OLED panel helps solve this issue. Sony says they now place a new aluminium heat shield to the back of the panel which helps reduce heat and allows the individual pixels to get brighter.
Sony is also doing away with the Android TV operating system in the 2021 range. Instead, the company is now using the more-refined Google TV OS. For the most part, the experience will remain the same and offer similar apps and enhancements across them such as a Netflix calibrated mode and Dobly Vision.
Just like last year, Sony plans on releasing two OLED models and three full-array LCD models. The full-array models will make use of local dimming zones but Sony has not shared how many zones will be available in each TV set. Many thought that 2021 would be the year of Mini LED TVs. However, that is not the case. Here’s a closer look at the full range f Sony Bravia 2021 TVs.
Pricing and availability will be announced in the coming months.
Z9J Master Series 8K (Full-array LCD) 85 / 75-inch
A90J Master Series 4K (OLED) 55 / 65 / 83-inch
A80J 4K (OLED) 65 /77-inch
X95J 4K (Full-array LCD) 65 / 75 / 85-inch
X93J 4K (Full-array LCD) 50 / 55 / 65 / 75 / 100-inch