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Sony is ‘Under Pressure to React’ to Xbox Activision Deal Says Analyst

Last week, Microsoft finally closed the deal on its massive $69 billion acquisition of Call of Duty publisher Activision Blizzard. This means that a number of the publisher’s studios and IPs now rest under the Xbox family banner, leaving main competitor PlayStation a bit of a tricky spot. According to one analyst, Sony is “under pressure to react” to the acquisition by potentially making a huge acquisition of its own.

Piers Harding-Rolls from Ampere Analysis expects PlayStation to make big investments and acquisitions of its own in the near future as a reaction to the Microsoft Activision Blizzard deal. “I expect further investments and acquisitions for PlayStation, including a large one that would move the needle for them in a meaningful way,” said Harding-Rolls to

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Big companies like Take-Two Interactive seem to be on the table for Sony to acquire says Midia Research analyst Karol Severin, though that seems very unlikely as the cost of acquiring such a large studio – especially with the profits brought in by the Grand Theft Auto series alone – would be quite a pricey purchase, even for Sony. Others suggest that due to Sony’s strong relationship with Final Fantasy publisher Square Enix, that appears to be a more realistic acquisition. Severin stated:

“It will be increasingly difficult to compete with Microsoft on games only. The only response for Sony on the games-only side would be buying something really big like Take-Two, but that is unlikely.”

As it stands, Microsoft currently holds the most number of developers and publishers under its belt when compared to Sony’s first-party PlayStation studios. While the deal is still fresh, we have yet to see what Xbox does with its newly acquired talent. So far, Xbox’s major acquisition of Bethesda has delivered mixed results with Arkane’s Redfall bombing earlier this year but Starfield is a lot stronger for most critics and fans.


Editor-in-Chief of Nexus Hub, writer at GLITCHED. Former writer at The Gaming Report and All Otaku Online. RPG addict that has wonderful nightmares of Bloodborne 2.

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