Sony May Have Marketing Rights for Avatar: Frontiers of Pandora

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Sony May Have Marketing Rights for Avatar: Frontiers of Pandora

Sony might have the marketing rights to the upcoming Ubisoft game, Avatar: Frontiers of Pandora. This is all according to a recent corporate strategy webcast where Sony CEO Kenichiro Yoshida stressed the importance of building relationships with third-party publishers. This may include Ubisoft now as the new Avatar game was spotted on its list of potentially partnered titles.

As reported by Push Square, Sony’s recent corporate strategy webcast hinted that Avatar: Frontiers of Pandora would have some kind of partnered deal with PlayStation. While we don’t think it’s console exclusivity, this likely means that the upcoming Ubisoft game will be marketed by Sony.

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Notably absent from the webcast’s list of potential partners was Call of Duty, which may have to do with Microsoft’s acquisition of the franchise’s publisher Activision Blizzard. That deal hasn’t been completely finalised yet, though there might be some marketing agreements in place with Xbox that now delists the series from Sony’s marketing rights.

If Sony were to have the marketing rights to Avatar: Frontiers of Pandora, this could mean that PlayStation will have exclusive content such as cosmetics, pre-order incentives and more. If the game manages to launch this holiday season alongside the anticipated sequel film, it could be a big win for Sony if they secure some exclusive content for the game.

Avatar: Frontiers of Pandora is an upcoming open-world action-adventure title from developers Massive Entertainment, Ubisoft Shanghai and Ubisoft Dusseldorf. The title is based on James Cameron’s Avatar cinematic universe, and will feature its own original story and apparently push boundaries via its impressive Snowdrop engine.

Avatar: Frontiers of Pandora is expected to launch sometime in 2022 for PS5, Xbox Series X/S and PC. It will also launch on Google Stadia.

Source: Push Square

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