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Sony Will Not Be Attending E3 2020 – Show Will Have New Experiences

Sony has announced that it will not be attending E3 2020 which marks the second year in a row that the console giant will be skipping the massive gaming event. E3 2020 will take place from 9 June to 11 June 2020 in Los Angeles.

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The news comes as a surprise especially given it is the year of the PS5. However, Sony is confident that they have a plan for the year set in motion which includes attending “hundreds of consumer events” around the year. This marks the second year in a row that Sony will be skipping the event.

“After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”

The PS5 is going to happen this year whether or not Sony attended E3 2020 but the spotlight the show gives on the industry might be mean Sony will have to make its mark in another way. Last year Sony announced it was skipping the show mainly due to the lack of content they had available at the time. Sure, Sony has a load of exclusives lined up, but to pay millions of dollars to attend a show only to showcase trailers is a waste.

The Entertainment Software Association (ESA) which runs E3 every year released a statement. The organization says there will be new experiences, partners, and programming at the show this year;

“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”

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