Take-Two has way too much money and the firm doesn’t know what to do with it. In the latest scandal, the publisher has served Remedy Entertainment with a trademark dispute over the studio’s logo and its similarities to the Rockstar logo.
Remedy Entertainment, the studio behind the Alan Wake and Max Payne franchise, rebranded back in 2023. The new logo features a giant R with the word “REMEDY” underneath it. Take-Two says the new “R” logo is too similar to Rockstar Games and causes “confusion on the part of the public”.
READ MORE – Square Enix Says it Used AI Art in Foamstars
Keep in mind that Remedy’s new logo was created to step away from its previous design which featured a bullet going through the letter “R”. The studio changed it after it felt the logo represented the Max Payne era which was no longer part of the studio’s portfolio.
Remedy Entertainment did file a trademark for the logo and it was submitted in the UK on 11 May and in the US on 24 May. However, it has been revealed that Take-Two filed an opposition against the redesign on 26 July in the EU and on 12 September in the UK. So this logo dispute already began back in 2023. Take-Two claims the main issue is that both logos are focused on the letter “R”.
The proceedings aren’t expected to be heard until at least 7 September 2025. So Take-Two and Remedy have well over a year to try and settle the case out of court. Take-Two also has until then to submit any further evidence that it might find plausible against Remedy and its “R” logo. The two can also try and settle the case out of court to avoid the case being hashed out in court.
Take-Two, however, will likely wait until the hearing to sort the case out. The company has been known to steamroll its way through these situations. In 2021, Take-Two forced Hazelight Studios to abandon its name ownership of It Takes Two saying the game’s name was too similar to Take-Two.