The LG Rollable ‘Signature OLED R’ TV Goes on Sale For R1.5 Million

LG Rollable Signature OLED R TV
The LG Rollable ‘Signature OLED R’ TV Goes on Sale For R1.5 Million

Back in 2019, LG announced a new rollable OLED TV and it was a shocker. The device featured a 65-inch OLED TV that rolled up into a speaker box when not in use. Back at CES 2019, we saw this TV in the flesh and it was something truly phenomenal. The box features a small lip that slides open and the TV slowly unrolls in front of your eyes as it forms into a flat-screen display we all have in our homes. LG calls this rollable TV the Signature OLED R and for the first time ever, it is now available for mass consumer purchase starting in South Korea.


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The TV, which is built around a flexible OLED panel will set you back 100 million won, $87,000 or R1.4 million. LG describes the TV as “the most innovative development in television technology in decades”. For a TV that just rolls up, this is a pretty bold statement. However, the technology is quite advanced. The flexible panel is expensive to make and it can retract partially or fully into the fancy speaker box allowing it to adapt to different aspect ratios.

Buyers can also choose between four different colours of wool which coats the speaker box and housing unit.

“LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on,”


LG had a tough time bringing this Signature OLED R to the market. The company debuted the device back at CES 2018 as a prototype. It then appeared at CES 2019 with a plan to release the TV by March 2019. However, that did not happen. This is the first time a consumer can go out and purchase the unit. Well, in South Korea for now anyway.

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