The Marvels released this weekend to the worst MCU opening weekend of all time. While the latest superhero flick from Marvel Studios managed to win the weekend box office with a decent $47 million domestically and a solid $110.3 million rake-in counting international screenings as well, it is now currently ranked below The Incredible Hulk and Ant-Man as having the lowest opening weekend pull for an MCU movie.
As reported by Comscore (via IGN), The Marvels‘ $47 million domestic earnings for opening weekend is placed below other poorly-performing MCU movies in the past such as The Incredible Hulk‘s $55.4 million, Ant-Man‘s $57.2 million and Captain America: The First Avenger‘s $65.0 million.
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Of course, there are several factors that led to the poor box office performance of The Marvels. As the 33rd MCU movie released, it might be easy to pin the blame on audience-goers simply feeling fatigued by the decade-and-a-half long franchise. However, Guardians of the Galaxy Vol. 3 launched earlier this year with $118 million on its domestic opening weekend, more than double that of The Marvels, and went on to earn over $800 million at the end of its run, so there’s still hope for The Marvels to cover ground.
The other issue is the fact that the movie’s leading stars Brie Larson, Teyonah Parris, Iman Vellani and Samuel L. Jackson were unable to promote the movie due to the SAG-AFTRA actors strike leading up to its release. In fact, many fans pointed out that Disney short-changed the marketing for The Marvels as it wasn’t as extensively promoted by the studio as past MCU entries. Some commenters noted that they had no idea the movie even released this weekend.
In other MCU news, Disney has shuffled around its release calendar again and it looks like several upcoming projects were pushed into 2025 and beyond. As it stands, Deadpool 3 is currently the only MCU movie slated for release in 2024.
The Marvels is now showing in cinemas.
Source: IGN
