Hollywood actor Tom Hanks has warned fans about a strange dental plan ad circulating online that uses an AI version of him without his consent. Hanks took to Instagram to tell his 9.6 million followers that the dental plan advertisement is using an AI-rendered younger version of him that he didn’t approve of, further adding to the point of the current actors union SAG-AFTRA strike against the misuse of AI technology in entertainment.
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” said Hanks in a recent Instagram story, plastering an image from the ad clearly showing an AI-generated younger version of the actor.
Hanks was previously very outspoken about the use of AI technology in the entertainment industry, as well as the terrifying implications of using it that could impact several working jobs in Hollywood. Speaking on The Adam Buxton Podcast back in May, Hanks said:
“I could be hit by a bus tomorrow, and that’s it, but performances can go on and on and on and on. Outside the understanding of AI and deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge, but it’s also a legal one.”
The Writers Guild of America began striking against Hollywood executives earlier this year, demanding fair wages and protection against the use of AI to generate movie and TV scripts. The WGA was swiftly joined by SAG-AFTRA which also began striking and demanding better wages for actors as well as against the use of AI to generate the likeliness of performers without their consent. Naturally, this led to several movie and TV productions temporarily shutting down until a resolution is met.
Source: Tom Hanks