Twenty Years Later Apple Officially Discontinues The iPod Touch

"The spirit lives on in other devices"

iPod Touch Apple
Twenty Years Later Apple Officially Discontinues The iPod Touch

Apple has discontinued the iPod Touch. The device, which originally launched its first-gen model back in 2007, has been a staple in the tech industry for over two decades. However, Apple says it is time to move on and the spirit of the iPod Touch lives in all of its devices that play music such as the iPhone, iPad and HomePod Mini.

Discontinuing the iPod Touch was inevitable. It was introduced over 20 years ago and acted as a portable music player. Apple developed new models with cameras, Touch ID and internal upgrades but the device was almost exclusively for listening to music and playing games and apps. There were no cellular features whatsoever.

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The iPod Touch also outlived the iPod Nano and Shuffle and while the device was popular, the growth of smartphones and Apple’s competitively-priced budget devices have been a direct threat to the iPod Touch for years now. The last iPod Touch that hit the market was the seventh-gen model that was launched in 2019. It packed the A10 processor similar to the iPhone 11.

Apple says you can still get an iPod Touch where it is in stock but once that stock sells out, the device won’t be shipped anymore.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “

Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

Here’s a little nostalgia for you with the trailer for the original few iPod Touch models.

Source: Apple

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