Earlier this year, Elon Musk announced that some Twitter users will be eligible to earn money via ads on the social platform. Now, popular creators are finally getting an update as money will be coming “within the next 72 hours.” The revenue sharing program essentially allows Twitter Blue subscribers to earn portions of ad revenue from advertisements placed in the replies to tweets.
According to The Verge, payouts so far range from a few thousand dollars for creators with a modest amount of followers to a staggering $40,000 for those with millions of followers. Twitter says it will expand eligibility to more creators later this month.
It’s not clear yet how much of the revenue cut Twitter keeps for itself and how much goes to creators, though accounts need to have amassed at least five million impressions in the last three months in order to start seeing the results. Musk stated that payouts are cumulative going back to February this year when the program was first announced.
Some creators have received the following message from Twitter Monetisation:
“Surprise! We’re delighted to share a portion of our ads revenue generated from your Tweets’ replies with you. We want to make sure you can benefit from your posts as a Creator, and this is yet another step towards that goal. You will receive your share via the Stripe account you used to register for Creator Subscriptions in the next 72 hours.”
This has raised some valid concerns about the platform now being exploited for the sake of farming engagements, whether it’s through attempts to make controversial content go viral or creators increasing content output to drastically raise its impressions. We’ll just have to see how it plays out in the coming months.
However, Twitter’s main new competitor Threads from Meta has already managed to secure 100 million subscribers in its first week as Twitter traffic has seen a drastic drop over the last few months.
Source: The Verge