Ubisoft has confirmed that they still plan to add more NFTs into their games despite the heavy backlash from fans when they initially added NFTs into Ghost Recon: Breakpoint.
Ubisoft has since doubled down on this decision even though it seems that the Ubisoft Quartz division, whose sole job was to incorporate NFTs into their games, had seemingly gone bust, Ubisoft seems to believe that NFTs are still the way forward.
Ironically, Ubisoft Quartz was the one to make the statement regarding the future of NFTs in upcoming Ubisoft titles stating that Ubisoft will continue to add “Digits” which is the blockchain currency Ubisoft has adopted.
Ghost Recon: Breakpoint was the first game to add “Digits” and was Ubisoft’s first toe-dip into the world of blockchain in video gaming. However, fans responded instantly with criticism and most players even left the game altogether. Despite this, Ubisoft will still continue to utilise Quartz and add blockchain systems to their systems.
“Thank you to all Ghost Recon Breakpoint players who claimed their first Digits. You own a piece of the game and have left your mark in its history. As the last Digit for Ghost Recon Breakpoint was released on 3/17/2022, stay tuned for more updates with features to the platform and future drops coming with other games”
There have been other companies who jumped directly onto the NFT craze such as Konami and Square Enix but Ubisoft was certainly the largest video game company to adopt NFTs. A Ubisoft executive even went so far as to say that “fans just don’t get it” in response to the backlash of Ubisoft Quartz, blaming fans for the absolute dismal $400 profit in December last year.
“I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation.
But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.
So, it’s really, for them. It’s really beneficial. But they don’t get it for now.”