Ubisoft has been in the spotlight lately following its Forward event and some controversy surrounding Assassin’s Creed Mirage. However, the company has now taken a stance on raising the price of AAA games to $70, complying with new industry norms set by the likes of PlayStation and Take-Two.
Ubisoft announced that its first $70 game will be the upcoming Skull and Bones, with all future AAA releases also adopting the new price tag. CEO Yves Guillemot said that this price point will be the norm for big releases on PS5 and Xbox Series X/S consoles going forward.
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“Some of the games will come at the same price as the competition,” said Gullemot in a recent interview with Axios. “The big AAA games will come at $70.”
Fortunately for Assassin’s Creed fans, the upcoming Assassin’s Creed Mirage will release with a $50 price tag on PS5 and Xbox Series X/S as it’s billed as a smaller-scaled project. However, bigger Assassin’s Creed projects to follow will likely cost $70, including many upcoming AAA projects currently in development at Ubisoft.
Take-Two were the first to fully implement the price increase for games. Back in August 2020, Take-Two announced that NBA 2K21 would cost players $70. Big publishers such as PlayStation followed soon after with an increase in its game prices. Activision, EA and Square Enix have all adopted the price increase too, with the Final Fantasy publisher even applying this increase to some of its PC games.
Microsoft has yet to implement price increases for its games, though the company’s focus seems to be on building the Xbox Game Pass ecosystem at the moment, giving players access to many AAA releases on day one without the need to pay premium prices. It’s unknown if Xbox will implement the price increase as well in the near future, given that several large publishers are already making those moves.
Assassin’s Creed Mirage launches in 2023 for PS4, PS5, Xbox One, Xbox Series X/S and PC.
Source: Axios
