Advertising on the Las Vegas Sphere has become all the rage now. Not only does it offer brands a one-of-a-kind location to showcase their products but the online impressions for these marketing campaigns sit in the millions. While only a few thousand people actually get to see these ads in person, the amount of online attention these adverts get pays for themselves. The latest batch includes Microsoft and Sony as the two brands used the Sphere to advertise Xbox and Marvel’s Spider-Man 2.
Late last week, before the launch of Marvel’s Spider-Man 2, an Xbox advert flighted on the Sphere. It showed the 1.2 million LED ball turn into a literal Xbox globe which opened up to the inside revealing a number of first-party games.
The advert was shown during the TwitchCon Xbox Mixer. It featured some cool 3D visuals with cards from Forza racing across the globe. It also had a ship from Starfield flying around.
Considering the Xbox logo is a ball and even back in the Xbox 360 days it was considered to be a globe, this advert was perfection.
Xbox on the Las Vegas Sphere pic.twitter.com/DRrn9XW8Zf
— CharlieIntel (@charlieINTEL) October 20, 2023
Then to celebrate the launch of Marvel’s Spider-Man 2, PlayStation hosted an advert on the Sphere showcasing Peter Parker, Miles Morales and Venom. The ad features webs across the dome which also get drowned out by Venom’s goo. The goo then clears and shows the symbiote ready to bite a head off.
— Radek 🕹️ TwitchCon (@gamebowski) October 21, 2023
The Las Vegas Sphere is a relatively new structure in the area. It is a music and entertainment arena which recently played host to the immersive U2 concert. The venue cost $2.3 billion to construct and completed development in September.
The brand new Sphere in Las Vegas includes 168,000 square feet of high definition LEDs, 167,000 speakers and 17,000 seats. NBC News’ Gadi Schwartz got an inside look at the venue which could become the future of entertainment.