Sony’s Bend Studio Confirms New Multiplayer IP and Redesigned Logo

"Fresh new look"

Bend Studio Sony New Multiplayer IP Logo Redesign
Sony’s Bend Studio Confirms New Multiplayer IP and Redesigned Logo

Sony Bend Studio has officially redesigned its logo and announced the exciting news that it was developing a brand new multiplayer IP. The game will build on the open-world mechanics of Days Gone, though no other information was provided.

Bend Studio online community specialist Kevin McAllister detailed the news in a recent PlayStation blog post, ending off with a tease for its next project in development. PlayStation Studios head Hermen Hulst previously confirmed that Bend Studio was working on a new IP and now it looks like we have some confirmation from the studio itself.

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McAllister wrote on the blog post:

“Today, we are excited to share just a snippet of news on our current project. We are currently working on a new IP that includes multiplayer and builds upon the open-world systems of Days Gone, but brings you a whole new world that we are extremely excited to craft for you. We cannot wait to reveal it to you when the time is right.”

Alongside the announement of a new multiplayer IP, Bend Studio also unveiled the company’s new logo, which seemingly goes for a more modern, simplistic look. Nonetheless, it looks fantastic and fits in well with PlayStation Studios’ first-party logo designs. Bend associate art director Shay Casey provided a more detailed explanation of the logo’s new look:

“We set out to create a new identity that would be cutting-edge, abstract, and minimalist. It should feature simple, high-tech geometry but also represent the constant motion of creativity. Ideally it would be the kind of logo that is recognizable to gamers on the street without the need for a wordmark. Over time it should be easily identified as a symbol of gaming just like a certain swoosh is of sportswear.”

Bend Studio is working on its next IP, though we’ll likely hear more about it in the next few years.

Source: PlayStation Blog

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