Bend Studio Sony New Multiplayer IP Logo Redesign
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Sony’s Bend Studio Confirms New Multiplayer IP and Redesigned Logo

Sony Bend Studio has officially redesigned its logo and announced the exciting news that it was developing a brand new multiplayer IP. The game will build on the open-world mechanics of Days Gone, though no other information was provided.

Bend Studio online community specialist Kevin McAllister detailed the news in a recent PlayStation blog post, ending off with a tease for its next project in development. PlayStation Studios head Hermen Hulst previously confirmed that Bend Studio was working on a new IP and now it looks like we have some confirmation from the studio itself.

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McAllister wrote on the blog post:

“Today, we are excited to share just a snippet of news on our current project. We are currently working on a new IP that includes multiplayer and builds upon the open-world systems of Days Gone, but brings you a whole new world that we are extremely excited to craft for you. We cannot wait to reveal it to you when the time is right.”

Alongside the announement of a new multiplayer IP, Bend Studio also unveiled the company’s new logo, which seemingly goes for a more modern, simplistic look. Nonetheless, it looks fantastic and fits in well with PlayStation Studios’ first-party logo designs. Bend associate art director Shay Casey provided a more detailed explanation of the logo’s new look:

“We set out to create a new identity that would be cutting-edge, abstract, and minimalist. It should feature simple, high-tech geometry but also represent the constant motion of creativity. Ideally it would be the kind of logo that is recognizable to gamers on the street without the need for a wordmark. Over time it should be easily identified as a symbol of gaming just like a certain swoosh is of sportswear.”

Bend Studio is working on its next IP, though we’ll likely hear more about it in the next few years.

Source: PlayStation Blog

Editor-in-Chief of Nexus Hub, writer at GLITCHED. Former writer at The Gaming Report and All Otaku Online. RPG addict that has wonderful nightmares of Bloodborne 2.

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