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Electronic Arts Terminates Game Distribution in South Africa

Electronic Arts have announced that the company will no longer distribute physical video games in South Africa. The first game to be affected by this termination is likely Star Wars Jedi: Survivor which is set to launch on 28 April for PS5, Xbox Series X/S and PC.

In a letter sent out to retailers, former EA Games distributor Prima Interactive says that after 9 years of serving the South African gaming community, Electronic Arts have decided to terminate direct distribution in the country.

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The letter claims that on 29 March, EA announced drastic cuts to their workforce and operating expenses. As a result, the company has consolidated its distribution with a few mega partners. These cuts resulted in South African distribution being removed from EA’s operations.

According to the announcement, South African Electronic Arts operations will now be managed out of the UAE. However, what this means for gamers in SA is still unclear. By the sound of things, EA will assign an agency in the UAE to handle local game launches but its focus on digital platforms means little to no marketing will be done going forward due to the lack of physical presence in the country.

The letter also states that EA has yet to engage these company changes with local retailers meaning they just pulled out without any plan of action. Prima Interactive says they have contacted EA to discuss the downsides to this move. Sadly, at the moment Electronic Arts aren’t reconsidering the termination.

The move doesn’t come as a big surprise. Over the past few months, new Electronic Arts game releases marked the highest retail prices we have seen in South Africa for new video games. Last year, both Need for Speed Unbound and the Dead Space Remake entered the South African market at R1,499. To make matters worse, these games were cheaper on digital stores which greatly affected pre-orders and sales in the country.

  • Need for Speed Unbound
    • Xbox Series X/S Retail – R1499
    • PS5 Retail – R1499
    • Xbox Store (Digital) – R1099
    • PlayStation Store (Digital) – R1159
  • Dead Space Remake 
    • Xbox Series X Retail – R1499
    • PS5 Retail – R1499
    • Xbox Store (Digital) – R1099
      • Deluxe Edition – R1199
    • PlayStation Store (Digital) – R1069
      • Deluxe Edition – R1159

At the moment it is unclear whether or not the upcoming Star Wars Jedi: Survivor physical launch is officially cancelled in South Africa. The game is set to release on 28 April and we will provide an official announcement on its street date close to that time.

It is a sad day for gamers in South Africa who opt for physical releases. We can only hope a retailer is able to privately import a few copies to accommodate those collectors.

Marco is the owner and founder of GLITCHED. South Africa’s largest gaming and pop culture website. GLITCHED quickly established itself with tech and gaming enthusiasts with on-point opinions, quick coverage of breaking events and unbiased reviews across its website, social platforms, and YouTube channel.


  • Joey 7 April 2023

    Yeah our whole market is still messed up on PS and Xbox. All other BRICS nations have significantly cheaper digital stores and therefore cheaper prices at a retail level as well. At least EA still base their prices of the US store when it seems like the rest of the Xbox store is priced to the Euro pricing. The idiots running distribution in SA have been ruining gaming here for decades by adding so much extra on top of every purchase.

  • Lucien Petersen 8 April 2023

    Well, bugger them then.

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