Sony has announced PlayStation Stars, a new loyalty program for PlayStation users. The program is free to join and will offer rewards for players who complete campaigns, activities and earn trophies. These take the form of loyalty points which can then be redeemed for PSN wallet funds and more.

PlayStation Stars is Sony’s way of incentivizing player engagement. According to the company, the program will reward players with loyalty points once they meet certain objectives such as the aforementioned trophy hunting, completing campaigns or taking part in various activities. PlayStation Plus subscribers will earn additional points that can then be spent on the PS Store.

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“Our ‘Monthly Check-In’ campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone,” said PlayStation in a recent blog post.

Redeemable rewards for PlayStation Stars includes full games, DLCs, collectibles and more to come in the future. Digital collectibles will be introduced, which are digital representations of some iconic characters “from games and other forms of entertainment.” PlayStation quickly clarified that these aren’t NFTs, meaning you won’t be able to trade or sell the items once you’ve earned them. It’s also not leveraging any blockchain technologies either.

PlayStation hasn’t detailed exactly how much loyalty points will be required to redeem certain items or products, but we can surely hear more about it in the future.

PlayStation Stars will begin rolling out in phases depending on region later this year. In related news, the line-up of games arriving on PlayStation Plus this month has been revealed, including Stray, a handful of Assassin’s Creed games, Final Fantasy VII Remake Intergrade and more.

Source: PlayStation Blog