Threads, deemed as the new “Twitter Killer” has surpassed 50 million users in 25 hours. The app launched on 6 July in the early hours of the morning and has been steadily climbing with new sign-ups every hour. Within the first four hours of launch, Threads was already sitting at over 2 million sign-ups. A day later, it is now at 50 million. There are also 95 million posts on the platform and counting.
Keep in mind that Meta is using Instagram’s large user base as a heavy driving force for sign-ups. The platform has 2.35 billion users and given that you can quickly log into Threads with the same account, it offers users a quick way to dive into the app.
READ MORE – Twitter Threatens to Sue Meta Over ‘Copycat’ Threads App
Meta is also encouraging sign-ups for Threads by displaying a serial number on your Instagram account which tallies the number when you created your account.
Of course, Threads has also skyrocketed to the top of the App Store and Play Store free apps categories. It is now trending and more popular than WhatsApp and Instagram in user growth.
50 million is quite a substantial number. Keep in mind that Threads isn’t available in the European Union either so when it launches, this number will grow even more.
Twitter is feeling the effects of Threads launching around the world. The company CEO Linda Yaccarino issued a statement on the platform saying that Twitter was built by the community and that the platform is irreplaceable. She claims that the company might be intimated by the launch of Threads but it can never be duplicated.
On Twitter, everyone’s voice matters.
Whether you’re here to watch history unfold, discover REAL-TIME information all over the world, share your opinions, or learn about others — on Twitter YOU can be real.
YOU built the Twitter community. 🙏👏 And that’s irreplaceable. This…
— Linda Yaccarino (@lindayacc) July 6, 2023
Twitter has since served Meta with legal papers. The company intends on suing Meta for copying the Twitter app and so-called “stealing trade secrets”.
So far Threads is doing quite well but the app is still in its early life phase. There are no monetization features enabled which means it is currently an ad-free platform. Meta will likely roll out ads very soon and if the experience is half of Facebook and Instagram, feeds are going to be littered with adverts.
