After previously confirming that it already had plans to attend E3 2023, Ubisoft has now decided to drop out of the event and will no longer be attending this year. However, the company did state that it will instead host its own Ubisoft Forward Live event on 12 June, around the same time as E3.
Last month, Ubisoft became the first gaming company to confirm its attendance at E3 this year. A recent statement issued by the company reveals that it has decided to “move in a different direction” and step away from attending E3 in favour of hosting its own Ubisoft Forward Live event. This also comes in light of E3 organiser ReedPop claiming several AAA companies will be attending the annual event this year, though it looks like Ubisoft won’t be on that list anymore.
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An E3 spokesperson told Video Games Chronicle:
“E3 has fostered unforgettable moments across the industry throughout the years. While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction, and will be holding a Ubisoft Forward Live event on 12th June in Los Angeles. We look forward to sharing more details with our players very soon.”
With Ubisoft now out of the E3 lineup as well, it raises some concerns about the expo and what it will be able to bring to the table. Xbox and Nintendo will also not be attending E3 2023 and PlayStation will presumably continue hosting its own events after dropping out of the show in 2019.
Since the pandemic began, most gaming companies moved to hosting their own dedicated digital showcases which came with the benefits of it being less costly than booking a presence at E3 as well as being able to choreograph the shows on their own terms including dates and times.
It’s still possible for other major companies like Capcom, Bandai Namco and Square Enix to announce their attendance for the event but we’ll have to wait for more information in the coming months leading up to E3 this June.
Source: Video Games Chronicle
